Ms. non-gold and silver, jewelry and accessories accounted for 20% of the jewelry market. Ms. is the market leading consumer groups, accounting for 90% -95%. 16-25 year-old woman each year to buy a jewelry at least, 1 / 25 of the men to buy or receive as a gift collar, tie clip, or other jewelry, while Russia is almost 1 / 2 as a new woman every year jewelry buyer money. Mainly due to the demand for jewelry fashion impact. Ms. non-gold and silver, jewelry market can be divided into three levels: low price (100-500 rubles), the middle price (500-1500 rubles), expensive jewelry (more than 1500 rubles). The sale is the largest number of low priced jewelry, 50% of total sales, mid-priced jewelry accounted for 40%, only 10% more expensive women jewelry.
Russian jewelry experts and various parts of the total market share of mixed reviews. Most people believe that ordinary gold and silver jewelry accounted for half of the market, watches accounted for 20%, "luxury" class luxury jewelry market, jewelry accounts for about 10% of women of non-gold and silver, jewelry and accessories accounted for 20% of the market .
In 2005, Ms. non-Russian gold and silver, jewelry, jewelry imports totaled 2293.1179 million U.S. dollars, reached a total of 33.71812 million kilograms, the main importing countries are Poland and Switzerland.
Svalbard Petrovsky's products in the colored gemstone market simulation among the leaders. Jingxi perfect design, using natural minerals and quartz grains, and add lead, tin, silver with baking firing, then slowly cooled to avoid the appearance of cracks and heterogeneous impurities. Because of this superb technology, and perfect cutting, Svalbard Petrovsky crystal manufactured with a brilliant flame-like, shiny, colorful.
"Марта" holding company (food retail network Billa and Grossmart owner) active in the design of their products named PurPur, and bring increasing prosperity of the Russian jewelry market. Now integrated "Марта" holding company established in the major business district PurPur brand jewelry, accessories for the retail network.
Ms. major international jewelry, accessories sales network, such as the United Kingdom and the United States Clairs Diva are active in exports to Russia, which forced the Russian national business change business strategy, development of higher-priced merchandise and is committed to developing its own retail network.
Currently, the Russian non-gold and silver, jewelry, women jewelry market even more prosperity. In the past year and a half, total non-jewelry sales doubled. Unprecedented fashion to the world's jewelry, accessories, adventure entrepreneur to attract industry to Russia. In 2004, the United Kingdom Accessorizes jewelry and Italian Colors (color) & Beauty (beautiful) first entered the Russian market, the UK's Diva (Di baby) and the United States Clairs followed.
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