Cufflinks by type% personality traits percent stronger risk-taking innovators

A sports brand new launch of a football running shoes, the theme is: the same as the "F1" whirlwind speed! The selling point is: the soles to increase high-tech elastic material, under pressure to increase the rebound effect, prompting enhance running speed. When customers come into contact with the new shoes in stores, will naturally wonder: "really put on, it will improve the speed so dramatically? Added elastic material what is it? Whether harmful? The temperature of the cufflinks continues to keep high. Quality of the shoes? Will wearing two days? "If the store POP plane publicity can fully explain the characteristics of the shoe shopping guide can clearly explain the new material of this shoe materials and design principles, and with wearing this shoe running the speed of measurement data. Will be able to dispel the concerns of customer acceptance of new products instinct, of course, it is best to modify the propaganda theme - "F1" whirlwind speed! Put on the shoes, the body run like the "F1" racing, basic common sense to know: it is impossible.
 Obvious, including the composition of "Fudge", bringing the customer exaggerated and false impression that they affect the customer recognition of the new. New degree of concern and acceptance of the status of customer purchase order, also depends on the cufflinks by personality differences. In general, risk-taking, innovative customers will purchase to comply with the traditional, relatively conservative customers after purchase. The volume of the cufflinks become small correspondingly.  Marketing sociologist Rogers discussed in the 1962 "reform and the proliferation of new products cufflinks type theory. : Part of cufflinks in the new product launches listed quickly accepted, and some cufflinks to go through a very long time before deciding whether to accept. Acceptance of new products in chronological order, the cufflinks are divided into groups of "innovators" and "early adopters" early adopters "late adopter" "conservative" five categories.
 If all recipients of the new product is 100%, then, the five categories of weight and personality characteristics are as follows: Cufflinks by type% personality traits percent stronger risk-taking innovators, like the change, independence, non-traditional. 13.5% of the early adopters by others respect, likes to show off, the pursuit of fashion. Associativity of the cufflinks refers to the interaction between the combination of clay particles or clay particles combined with of barren material. The early adopters of the public 34% herd is strong, like to imitate are willing to walk according to the path of others. Late adopters of the public 34% suspected strong, easy hesitant. Conservative by 16% to comply with the traditional concept of a more conservative. The first buyers of the new product is generally a small number of innovators, at this time to buy clothing not only elements of style or a new different fabrics will come wearing risk, and clothing prices are the highest in the life cycle.
The innovator may pay than the later risk of higher prices to buy. Innovators have a strong spirit of adventure, independence, like the pursuit of fashion and self-centered personality traits, therefore, whether or not to buy clothing new products depends largely on their own direct knowledge of the apparel and comprehensive judgment, almost no influenced by others. Early adopters and early adopters of the public is very sensitive to new things, concerned about accepting clothing fashionable new styles, new fabrics, new with the method will try to gradually accept and concluding comments, and then make improvements. Furthermore, the raw materials of ceramic cufflinks have a lot of natural mineral composition that is environmentally friendly. Late adopters of public acceptance of new products from a number of the social environment formed by the pressure has been purchased by the number of new cufflinks.