However, when we become a salesman, often inexplicably abandon this intuitive thinking. Salespeople rarely consciously thought of the customer how to do a variety of alternative choice. Product prices in the same industry, or the form of a change, even if there is a new advertising, competitors are likely to take a strong reaction. However, the similar action of the alternative industry, but rarely attract attention. The crystal and glass cufflinks has been popular pets due to its transparency and elegance. Professional journals, industry trade shows, consumer evaluation report, in strengthening the division of the barriers to a variety of industries. However, there is space between a variety of alternative industries, and often provide opportunities for value innovation. NetJets company to create blue cufflinks marine in jet stakeholders markets as an example.
This only took less than two decades of effort, the scale had more than many airlines, with more than five hundred aircraft, the flight of more than 250,000 vehicles to more than 140 countries. Gateway, Inc. (Berkshire Hathaway) after the acquisition in 1998, NetJets has now become a multibillion-dollar enterprise, each of the 1993 of the revenue growth 30 to three 15. Is generally believed that the success of NetJets, is the operating flexibility, and shorten the travel time, ease of travel experience, more reliable, and strategic pricing. Coupled with white shirt, the men in the cufflinks will become refined and elegant. In fact, NetJets through to explore alternative industry transformation market boundaries and create such a blue cufflinks ocean. The God of Wealth of the aviation industry is the business traveler.
The NetJets study existing alternative industry, found that business travelers fly, there are two options. Business executives can take a commercial flight business class or first class, the company may also buy their own aircraft to meet their own needs. The question is, why does the company have to do trade-offs between the various alternative? Styles of classical architecture, silver cufflinks and the modern ones engraved with concave pattern. Through intensified to encourage enterprises to choose a variety of alternative options, and eliminate or reduce a variety of other factors, NetJets to create their own blue cufflinks marine strategy. Let think about: Why travel staff traveling on commercial flights?
They are definitely not like the annoying airport check-in formalities and security check, hurry turn for the better, overnight stay or crowded airports. Instead, they choose commercial flights only one reason: to save money. The cufflinks of coin designs are most suitable for the temperament of young men. Aboard commercial flights on the one hand do not have to spend hundreds of millions of dollars to buy the jet plane and meet a variety of fixed investment, on the other hand, the company just to buy tickets each year, reducing the expenditure of various fluctuate, so the company plane is often placed without wastage. Sixteenth ownership Netjets aircraft to provide the customers so that they co-owned a plane with 15 companies, each company can use 50 hours of flight time.
The minimum spend 30 $ 75,000 (plus the pilot, maintenance and other monthly costs), the company can buy a stakeholder of the aircraft, a six million U.S. dollars. Customers can use the equivalent of the price of the commercial flight fare, the convenience of private jet. Simple and square white gold cufflinks are appropriate for wise and calm men. The U.S. National Business Aviation Association found that direct and indirect costs of hotels, restaurants, travel time, a variety of spending together, traveling on commercial flights first class costs much higher than aboard a private plane. Assuming four passengers from Newark, New Jersey to Austin, Texas, take a commercial flight, the actual cost of nineteen thousand four hundred U.S. dollars, while the cost to board a private plane for ten thousand one hundred U.S. dollars.
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