Home sales cufflinks sales staff often will eat cold shoulder. The cufflinks salesperson must insight to this concern of customers, their emotional transfer, eliminating customer concerns and psychological, can a firm foothold in the next cufflinks sales. But often a lot of cufflinks sales staff in understanding the existence of errors, most of them always like to speak in accordance with their own ideas or methods. A round face with a pendant cufflinks for ladies will make the face slender. This just fell into the error of the projection effect ". For example, the cufflinks sales saw customers to pour forth, the always distinctive of their goods, customers can bring a lot of interest, more than similar products welcomed by the customers. But unfortunately, the customer does not want to hear, even if you have put it better, will not play any role in the filmmaking, but will let customers get bored.
Therefore, cufflinks sales staff must learn to use the psychology of "projection principle" before the opening, you should first think about whether the customer is willing to listen to these so not to make customers listened to was pleased; Otherwise, said no matter how much a waste of breath. Xiao Zhang is the cuff links sales staff of a certain brand of computer. On a Sunday morning, a fashionably dressed young lady came to her counter consultation a new notebook models, features and price. Furthermore, the wearing jewelry and mens cufflinks should consider the meaning and customs. After listening to customer requirements, Xiao Zhang did not rush to her about the company's goods, but the first communication with her, understand her point of need, such as the purchase is for personal use or as a gift to give as gifts. Customers feel Zhang hear Sally such an analysis is to help themselves.
There is a feeling of friends, the distance between them is closer, then it is no talk about anything. Source: small to weeks. Super shopping guide. Beijing: Tsinghua University Press, 2008 (with amendments.) In fact, Zhang adopt this strategy, no doubt easily lifted the heart of the customer's alert, enabling customers to begin to trust ourselves in the heart. Next, Zhang just need to simply introduce goods, recommend appropriate products according to customer demand, so that customers will easily accept. The cufflinks are a symbol of wealth and peace, according to the characteristics of body and personality to select the appropriate style and color. Wait until the time of bargaining, if the customer to buy goods as a gift to give as gifts, to convey the concept here is even more important. As mens cufflinks sales staff, you just have to let her understand that the ceremony not your thing, but in the human mind, so at this time even if you drive the price higher, customers are mostly receptive.
Because in the case of Zhang has successfully used the customers "projection effect" successfully achieve the customer's emotion transfer goods transactions will naturally fall into place. cufflinks are the most explicit love token. Therefore, in cufflinks sales process, cufflinks sales staff must keep in mind that from the customer's psychological starting to do the womens jewelry sales must not simply starting from themselves and their goods, to make good use of customer psychology of "Projection effective transfer of the emotional effect "of customers, not to fall into the" projection effect "misunderstanding. How to respond to client "firewall" how to deal with customers "firewall" in everyday life, people have done everything, in order to get some sort of "interest" in order to avoid some kind of "harm". From a psychological perspective, "while avoiding disadvantages for each person's influence, like an invisible compass that.
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