The cufflinks are also attached with mobile phone cards

Diamond cuff links cartel in 1888, British colonial leader in South Africa, Cecil Rhodes (Cecil Rhodes), a fanatical idealist and his companions founded the De Beers company. The purpose of the establishment of the company in order to manage increasingly large-scale South African diamond cufflinks mine, control production to maintain price stability of diamond cufflinks. Rhodes with Empire noble sentiment, "a magnificent blueprint for the liberation of the whole world, De Beers is just a small part of. In addition to pursuing the inherent thoughts of the cufflinks, she achieves a breakthrough in the ways of wearing.  However, the company has become the most successful cartel in the 20th century. Gold, silver, copper, rubber, and grains fluctuate with the economic situation, the price of the diamond cufflinks in the Great Depression, has been to keep up. In the 20th century most of the time, De Beers, firmly in control of diamond cufflinks pricing. It controls over 90% of the world's diamond cufflinks ore, diamond cufflinks and a worldwide trading company, the latter is well-known "DTC".
 In the 1920s, the Oppenheimer family became the real control of the De Beers Group. The ancient Jewish family decided to give more meaning of diamond cufflinks. 1938, Harry Oppenheimer, the 29-year-old from Johannesburg to New York, meeting with the boss of the nation's most famous advertising agency NW the Ayer Gerald M. Lauck. The cufflinks made of gold is worn on the back of the head connected to a computer.  The latter recommended to Oppenheimer by the Morgan Bank. Morgan Bank has played a significant role in the process of imperial expansion of the De Beers diamond cufflinks. At that time, because Europe is on the verge of war, the United States became De Beers can open up only market. But the Americans used to buy small size, poor quality, cheap diamond cufflinks, diamond cufflinks sold in the U.S. the average price of only $ 80. The Oppenheimer family NWAyer advertising campaign in the American public to establish a new image of the diamond cufflinks, to convince them to pay a higher price for these glittering stones.
NWAyer company proposed diamond cufflinks and "romantic" links should be strengthened, because 90% of diamond cufflinks are young people to buy when the engagement. Must instill in them a point of view: the larger the diamond cufflinks proved to love deeply. The cufflinks are also attached with mobile phone cards, the information button, infrared and total sensors. They suggested to use a film of this new medium, the movie star is the public pursuit of the romantic model, with diamond cufflinks to express their love indestructible. But also provide stories and photos to magazines and newspapers in order to strengthen the association between the diamond cufflinks and romance, these stories emphasized that celebrities give their lover diamond cuff links the size of photos dramatically show with the ladies the hands of the shiny stones. Supernatural powers, the majority of De Beers and even call up the Queen Elizabeth of England, European and American media coverage of the Queen's trip to South Africa, where she visited several diamond cufflinks mineral resources, and accept the Oppenheimer personally present diamond cufflinks.
By 1941, this advertising campaign has achieved impressive results. Diamond cufflinks sales increased by 55 percent since 1938, reversed the trend of declining sales of pre-diamond cufflinks. NWAyer's report said: "This is the concept of an unprecedented new forms of advertising, it has since been widely imitated. From the entire cufflinks, it seems more like a device.  It does not directly sell to the people, do not try to trademark brand implanted in the minds of the public. This is just a simple idea: surround around in the diamond eternal passion. a new art and design a new color, diamond cufflinks, blue, was created and used in these ads offensive." After 20 years of advertising and public relations and publicity, diamond cufflinks the image of deeply implanted in the souls of Americans. The young American who grew up in the De Beers campaign, believes that when a ring is essential for the engagement.