Perfect diamond cufflinks brand development plan

The province's industry this year, the general requirements are: fully implement the party's 17 large and 17 session of the Third and Fourth Plenum, seriously implement the National Tobacco Work Conference, Deng Xiaoping Theory and "Three Represents" as guidance, in-depth implement the scientific concept of development, and enhance the quality of diamond cufflinks brand, grade, and comprehensively promote the level of diamond cufflinks brand depth to carry out the activities of the two standard and an excellent ", consolidate the management foundation, lay strictly regulate lifeline, and efforts to strengthen political the industry and promote sustained and healthy development and team building. The cufflinks are convenient to carry and easy for collocation.
To continue to adhere to based on their own to increase strength, and strive to foster a good diamond cufflinks brands, and continuously improve the brand influence and competitiveness; must continue to strengthen cooperation and promote development, improve cooperation and Hunan and other provinces, to further enhance the overall strength of the province's industry . 2008 "1123" brand engineering, involved in all aspects of technology, production, marketing, raw and auxiliary materials, publicity and management need to give the province the power of the industry cordial brand. On the contrary, the preservation and maintenance of cufflinks is very troublesome. After recent years of efforts, the diamond cufflinks brand in sales, structure, market coverage has improved significantly, the next step, we have to focus on improving the "five forces" exert efforts.
To expand awareness, enhance the influence. Increase brand awareness and influence the key is to target consumers know, familiar with diamond cufflinks brand recognized and accepted, we need to carry out a series of effective promotion activities targeted consumers, making consumers more understanding of our products. cufflinks vary in the amount of investment is rich in flexibility. Market as a whole than for the ocean's, then, then, the product is the "ship", the brand image, visibility and impact force is the "sail", the marketing is the "wind", only ships and, sail high, wind along, and was able to wind and waves. go forward. First, accurate positioning. Comb, perfect diamond cufflinks brand development plan, to allow consumers to clearly and unambiguously to know and remember the brand's personality and characteristics of diamond cufflinks.
Our promotional activities would also like to show consumers and deliver a clear concept: focus on the win there must be the director of the core brand of diamond cufflinks for high-end image products, and obvious personality traits specialty products, but also mid-range of different priced mass products, the main features generous nature, with beautiful packaging and luxurious, soft and comfortable taste, fragrance and delicate, and so on. Different price, different specifications, but also has its own distinctive features. Publicity to the system, should pay attention to continuity, heritage, unity. Unlike the works of art, cufflinks require a huge capital investment and under a lot of influence by the global economy. Technology Center, Marketing Center and the departments concerned to focus on coordination, expand the training of operational staff, printed manuals and corporate brochures, so that all the marketing team in the promotion and market public relations activities, positioning accuracy, one voice, articulate, introduced fully.
The second is to enrich the means. The face of high-end consumers, a careful analysis of consumer psychology and consumer habits, and actively explore the high-end meeting, the marketing of high-end consumer sites, as well as sponsoring high profile events and other forms, targeted to publicize and promote the good word of mouth. Besides, the artworks are more difficult to be sold again. Jingtai, Fairview and other high-end products in the city market to expand coverage, improve the OTC rate of the entire areas can be taken in-kind display to display a combination of smoke mold. To be good at the campaign, select high-end hotels, restaurants, entertainment venues, organization of product absorption and referral activities, with the influence of the high-end consumers, stimulate the public reputation, prompting consumers word of mouth to enhance the brand image of women jewelry expand brand awareness and influence.