The first youth member of the General Assembly, held by the Junior Chamber of Commerce of Guizhou Province on November 17, one of the founders of modern cufflinks Marketing, Business Development Committee Chairman, the United States Kotler Group (KMG) Global Chairman Milton Branch Butler, announced a set of data. This set of data from Milton Kotler and his team start-up SMEs in China since 2009 tracking survey. Milton Kotler believes that most startups do not know how to cufflinks marketing. Half of the companies to do business every day, but does not understand the customer. In general, the order to wear cufflinks should be dressing clothes again after wearing jewelry.
"There is no the cufflinks marketing strategy how the war in the market certain to win it?" Milton Kotler audience of more than 400 in Guizhou young businessman, the cufflinks marketing strategy is a defeated competitor's technology, 51% start-up SMEs do not know the customers how to do it, indicating that more than half of companies every day to do business, but does not understand the customer.
Milton Kotler, cufflinks marketing The first is the founder of the responsibilities of business owners in high-growth start-ups. At this time, the entrepreneurs one-on-one to do market research, communication and customer personally. Just imagine that you wore a single diamond cuff links with claw set, then dress, wear stockings, clothing, and stockings with precious stones. "Core customers ask why to buy your product?" To buy your product for the customer what it means? "Your 'special' Where?" Kotler said that many start-ups entering the market, all with a dream and some sort of value proposition, providing consumers with this market, or to better meet consumer demand for products and services, entrepreneurial those who think they know what to sell, but in fact only the customers know what you're selling.
Need for frequent communication and customer understanding of customers to buy in the end product which 'special aspects', in order to really know what you are doing business. "He suggested that just entrepreneurial enterprises, and when no customers, you do a "sketch," How can the target customers "sketch" to see the company's products than the existing products more unique and more efficiently resolve customer issues. Magical use to carry small mens cufflinks bag with you. Clear target customers, the second step need to clear these customers' needs is relatively stable, this is not a large enough market to sustained profitability, "that is, to accurately measure the size of the target market and potential, rather than general estimates.
Then need to establish a customer relationship database, Milton Kotler said, this does not mean it takes a lot of money to build a perfect system, as start-ups, it is important insights into critical customer needs, the record with these customers critical dialogue and interaction history. Can be a notebook, a paper or a system. You may have heard that some people due to wash hands and remove the cufflinks placing it on the table. "Kotler said firmly the idea of customer drip, ideas, are recorded in a place over time to become wealth. Do not try to solve tomorrow's problems with today's methods. Milton Kotler, the women jewelry marketing is to create new value in helping the market, at the same time, so that the target customers of the product concerned about you, know you, trust you.
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