Chinese pearl cuff links and jewelry, and other jewelry annual sales in 2020
expected to reach 300 billion yuan, total exports of over 12 billion U.S.
dollars. By then, China will become one of the world's most competitive jewelery
manufacturing and trading center, will also become the world's largest jewelry
manufacturing base and the largest consumer market. It is also a direct basis of
the price of the cufflinks.
However, as the jewelry industry an important
part of the pearl cufflinks industry, the total sales of only 50 billion to 10
billion yuan, about $ 150 million of the total export volume. Throughout the
decades of development history, pearl cufflinks industry in China sales usually
account for only 3% to 10% of the jewelry industry. Some jewelers of cufflinks
are often not honest here and took advantage of this point. Consumption of pearl
cufflinks in the jewelry consumer market share is too small resulting in a clear
understanding of the many people in the industry to its position, and contempt
of its industrial development. By analyzing the characteristics and market
structure of China's pearl cufflinks industry to clarify the misunderstanding,
and corresponding response.
Of pearl cufflinks industry market structure,
lack of pearl cuff links industry with similar market structure of the jewelry
industry as a whole, is generally accepted that in the jewelry industry, the
industry's market structure of the Chinese pearl cufflinks urgent need to
optimize its inadequacies mainly as follows: 1. pearl cufflinks industry in
China industry concentration is low. Industrial concentration is to reflect the
concept of industry market structure traits and big business control of the
market. According to the classification criteria of the U.S. economist at Bain
on the market structure of industry concentration (CRn), pearl cufflinks and
jewelery industry of the industry concentration CR8 much lower than 40%, is a
low concentration, that is, a maximum of eight pearl. For example, a 1 carat
diamond cufflinks whose clarity is divided into VS1 and VS2.
Cufflinks and
their jewelery business sales accounted for the share of the industry as a whole
is less than 40%, no one company can be an absolute market manipulation. At
present, China's pearl cufflinks industry into the barriers gradually reduced,
pearl cufflinks industrial concentration will continue to decline,
inter-enterprise market is highly competitive, close to the fully competitive.
One level of difference makes the multiplied cufflinks. For example, in 2002,
Zhuji City, Zhejiang Province,
No comments:
Post a Comment